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Privacy Policy

Last Updated: January 2025

1. Introduction

Heritage Land Co., LLC ("Heritage Land Co.," "Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website HeritageLND.com (the "Site") or use our services.

This Privacy Policy applies to information we collect:

  • On our Site
  • Through email, text message (SMS), telephone, and other electronic communications
  • Through our land buying and selling services
  • When you interact with us in person or via any other means

Please read this Privacy Policy carefully. By accessing or using our Site or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our Services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide to us when you:

  • Fill out a contact form or property information form on our Site
  • Sign up for property alerts or our email list
  • Contact us by phone, email, or text message
  • Enter into a real estate transaction with us
  • Participate in any interactive features of our Site

The types of information we may collect include:

  • Personal Identification Information: Name, email address, mailing address, phone number
  • Property Information: Property address, parcel number, acreage, property characteristics, ownership information
  • Transaction Information: Purchase price, payment information, closing details (if you enter into a transaction with us)
  • Communication Records: Records of your communications with us, including emails, text messages, and phone calls
  • Consent Records: Records of consents you have provided, including SMS opt-in consent

2.2 Information Automatically Collected

When you access our Site, we may automatically collect certain information about your device and usage, including:

  • Device Information: Type of device, operating system, browser type, browser language
  • Usage Information: Pages viewed, time spent on pages, links clicked, referring URL
  • Location Information: General geographic location based on IP address
  • Log Information: IP address, access times, browser type, and pages viewed

2.3 How We Collect Information

We collect information through:

  • Website forms (contact forms, property submission forms, signup forms)
  • Email communications
  • Phone conversations
  • SMS/text message exchanges
  • In-person interactions
  • Cookies and similar tracking technologies
  • Third-party sources (public property records, when researching properties)

3. How We Use Your Information

We may use the information we collect from you for the following purposes:

3.1 To Provide Our Services

  • Respond to your inquiries about selling your property
  • Evaluate properties for potential purchase
  • Present offers and negotiate transactions
  • Facilitate real estate closings
  • Provide information about properties for sale

3.2 To Communicate With You

  • Send you information you have requested
  • Respond to your questions and comments
  • Send SMS messages (with your consent) regarding your inquiry or transaction
  • Notify you about properties that may interest you (if you've opted in)
  • Send administrative information (e.g., changes to our terms or policies)

3.3 To Improve Our Services

  • Analyze usage patterns to improve our Site and Services
  • Develop new features and services
  • Understand how users interact with our Site

3.4 For Legal and Safety Purposes

  • Comply with legal obligations and respond to legal process
  • Protect our rights, privacy, safety, or property
  • Enforce our Terms and Conditions
  • Prevent fraud and other prohibited or illegal activities

4. SMS/Text Message Privacy

Important: This section describes how we handle your phone number and SMS communications. We take your privacy seriously and are committed to responsible SMS practices.

4.1 How We Use Your Phone Number

When you provide your phone number and consent to SMS communications, we may use your phone number to:

  • Respond to your inquiries via text message
  • Send updates about potential offers on your property
  • Communicate transaction-related information
  • Send appointment reminders
  • Provide property alerts (if you've signed up for them)

4.2 Consent Recording and Storage

When you consent to receive SMS messages from us, we record and store:

  • The date and time you provided consent
  • The method by which consent was obtained (web form, text message, etc.)
  • The phone number for which consent was provided
  • The specific language you agreed to when consenting
  • Your IP address at the time of consent (for web-based opt-ins)

This information is stored securely and retained for the duration of our business relationship plus an additional period as required for legal compliance and record-keeping purposes.

4.3 We Do Not Sell Your Phone Number

Your phone number and SMS consent information are never sold, rented, or shared with third parties for their marketing purposes. We only share your phone number with:

  • Service providers who help us send SMS messages (who are contractually obligated to protect your information)
  • As required by law or to comply with legal process

4.4 Consent Record Retention

We retain records of your SMS consent for:

  • The duration of our active business relationship
  • A minimum of four (4) years following your last interaction with us or opt-out, whichever is later
  • Longer if required by applicable law or regulation

This retention period allows us to demonstrate compliance with SMS regulations and respond to any inquiries or disputes regarding consent.

4.5 How to Revoke SMS Consent

You may revoke your consent to receive SMS messages at any time by:

  • Replying "STOP" to any text message you receive from us
  • Emailing us at support@heritagelnd.com with your opt-out request
  • Calling us and requesting to be removed from SMS communications

Upon receiving your opt-out request, we will confirm your removal and cease SMS communications within a reasonable timeframe (typically within 24-48 hours). You may still receive a final confirmation message acknowledging your opt-out.

4.6 SMS Message Content

We will only send SMS messages related to:

  • Your specific inquiry or property submission
  • Potential transactions involving your property
  • Properties for sale (if you've signed up for alerts)
  • Administrative matters related to your account or communications with us

We do not send promotional or marketing SMS messages unrelated to your specific inquiry or expressed interests without additional consent.

5. Information Sharing

5.1 When We May Share Your Information

We may share your information in the following circumstances:

Service Providers: We may share your information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. These may include:

  • SMS messaging platforms
  • Email service providers
  • Website hosting providers
  • Title companies (in connection with real estate transactions)
  • Analytics providers

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers: If Heritage Land Co. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Protection of Rights: We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, or situations involving potential threats to the safety of any person.

5.2 What We Don't Do

We do not sell your personal information. We do not rent, sell, or share your personal information with third parties for their direct marketing purposes without your explicit consent.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Secure access controls and authentication
  • Regular security assessments and updates
  • Employee training on data protection
  • Secure storage of consent records and communication logs

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You acknowledge that you provide your personal information at your own risk.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

  • Active Inquiries: Information related to active property inquiries or ongoing communications is retained for the duration of our engagement
  • Completed Transactions: Records of completed transactions are retained for a minimum of seven (7) years for legal, tax, and regulatory compliance purposes
  • SMS Consent Records: As described in Section 4.4, consent records are retained for a minimum of four (4) years following your last interaction or opt-out
  • Marketing/Alert Lists: If you've signed up for property alerts, your information is retained until you unsubscribe or request deletion
  • Website Analytics: Anonymized usage data may be retained indefinitely for analytical purposes

After the applicable retention period, we will securely delete or anonymize your personal information unless retention is required by law.

8. Your Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information:

8.1 Access

You have the right to request access to the personal information we hold about you. Upon request, we will provide you with a copy of your information in a commonly used electronic format.

8.2 Correction

You have the right to request that we correct any personal information you believe is inaccurate or complete any information you believe is incomplete. Contact us to update your information.

8.3 Deletion

You have the right to request that we delete your personal information in certain circumstances. We will comply with your request unless we have a legal obligation or legitimate business reason to retain the information. Note that some information may need to be retained for legal or regulatory compliance.

8.4 Opt-Out of Communications

You have the right to opt out of receiving communications from us:

  • SMS: Reply "STOP" to any text message or contact us directly
  • Email: Click the unsubscribe link in any email or contact us directly
  • Phone: Request to be added to our do-not-call list

8.5 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the Contact Information section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. Cookies & Tracking

9.1 What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

9.2 How We Use Cookies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Understand how you use our Site
  • Improve your browsing experience
  • Analyze Site traffic and usage patterns

9.3 Types of Cookies We Use

  • Essential Cookies: Necessary for the Site to function properly
  • Analytics Cookies: Help us understand how visitors interact with our Site
  • Functional Cookies: Remember your preferences and enhance your experience

9.4 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to:

  • Notify you when you receive a cookie
  • Block cookies entirely
  • Delete cookies when you close your browser

Please note that blocking or deleting cookies may affect your ability to use certain features of our Site.

9.5 Analytics

We may use third-party analytics services (such as Google Analytics) to help us understand how visitors use our Site. These services may collect information about your visits to our Site and other websites. This information is used to compile reports and help us improve our Site. The information is collected in an anonymous form.

10. Third-Party Links

Our Site may contain links to third-party websites, services, or applications that are not owned or controlled by Heritage Land Co. This Privacy Policy applies only to our Site and Services.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

The inclusion of a link to a third-party site does not imply endorsement of the linked site by Heritage Land Co.

11. Children's Privacy

Our Site and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

If you are under 18, please do not provide any information on this Site or through any of its features. Do not use any of the interactive features of this Site or provide any information about yourself to us.

12. Changes to Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

When we make changes, we will:

  • Update the "Last Updated" date at the top of this Privacy Policy
  • Post the updated Privacy Policy on this page
  • For material changes, we may also notify you via email or through a notice on our Site's home page

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Site or Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Heritage Land Co., LLC

For privacy-related requests, please include "Privacy Request" in your email subject line to help us direct your inquiry appropriately.

We aim to respond to all legitimate inquiries within a reasonable timeframe. If you feel that we have not adequately addressed your concerns, you may have the right to lodge a complaint with your local data protection authority.